Skip to content

Optimize your Website on Yahoo!

Statistics show 20 -25% of the internet user base uses Yahoo! as their preferred search engine. It is important for you to optimize your site on these platforms as well.

While “To Google” may have become a commonly employed slang for searching something on the internet, before the arrival of this search engine, Yahoo! was without doubt the leader of this game. In spite of the growing user base of Google, statistics show that about 20-25% of searches are still conducted on Yahoo!

SEO VancouverThis means that as an optimization expert, it isn’t practical to ignore this search engine. Here is how you can ensure good rankings for your pages on Yahoo! search results –

  1. On-Site Optimization: If you wish to achieve god rankings on Yahoo!,Ismoip SEO experts tend to focus on on-site optimization techniques. The algorithms of this platform lay significance on the bold words and iMeta related data such as headers, descriptions and titles. This tool tends to give preference to long titles, so use about 10-15 words in your title. It has been found that they also target more “guide” related content. So, it is helpful if you create more ‘How to’ content.
  2. Off-site Optimization: Unlike Google, this platform looks only at backlinks as whole number. The quality and rank of the source is of no significance to them. What they are simply looking for is the total number and if the link in question is a ‘DoFollow’ or ‘NoFollow, where they simply ignore the ‘NoFollow’.
  3. Use of Keywords –Google has a very strict limit in the keyword density in your content. This means that if you exceed the number of characters displayed on the page, you are at the risk of being flagged or penalized. On the other hand, Yahoo is known to be a language based search engine. This means that it approaches keywords in a more broad perspective, hereby increasing their tolerance towards keyword density. This makes it an ideal platform for an experienced webmaster who knows how to leverage their keywords correctly.
  4. Quality of your Content – This is a major criterion that decides your Yahoo! ranking. This tool loves content and tends to give preference to longer content. It has been noticed that articles that are 1500 words or higher rank very well on their platform.
  5. How old is your Website? – The age of your website is an important factor for this tool. While this isn’t really something you can control, you either have to wait till your website is old enough or buy out a domain name that has been around for a while. Their logic works on the idea that a 3 year old website probably has more credibility that a site that is only 5 months old.
  6. Click Through Ranking – Much like the PageRank system of Google, Yahoo! also keeps count of the click-throughs that your website gets. Consider them as votes for your pages. Hence, the higher the clicks the better your search rank. If you create the best content but don’t have sufficient click throughs, Yahoo doesn’t consider your website very credible. SEO Vancouver

With a fairly large user base still relying on Yahoo! and MSN for their search needs, it is important that you creative alternative optimization strategies for these engines as well.